Known Deeply

A vision for Young Life North Star Region

The Challenge

Every young person matters—and is worthy of being known.

But they don't all believe it.

Over 40%

of Gen Z doesn’t feel worthy of being loved.

Almost half

of Gen Z around the globe have mental health concerns.

Over 33%

of Gen Z turns to social media when they’re feeling anxious.

Quote

This is what keeps me up at night: all these kids are either in a really good spot or a tough spot or somewhere in the middle—and they need an adult other than their parents saying: ‘you matter—and this is why you matter.’”

Area director, north star region

SOURCE: Young Life, The Relate Study, 2024

the VISION

Young Life is investing in knowing kids deeply and making Jesus known.

Since 1941, Young Life has put caring adults into the lives of kids—walking into their world as friends and mentors to introduce them to Jesus and help them grow in their faith. In the North Star Region, we are passionate about making this true across the Twin Cities and southern Minnesota. Through 54 ministries, we meet over 9,000 young people from middle school to college right where they’re at—and know them each by name. From Rochester to North Minneapolis, and everywhere in between, all young people need and deserve to be loved, accepted, and known—deeply—by caring adults. We have a vision to see this impact grow and deepen.

Our goal is to know over 17,000 kids by 2030.

We will do this through:

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Contact work

where Young Life leaders go where kids are to build one-on-one relationships

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Club

where kids experience a “party with a purpose” and hear the gospel

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Young Life Camps

where kids will have
the best week of their life and be introduced to Jesus

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Campaigners

Bible Studies helping
kids grow in their faith

the opportunity

The Known Deeply Vision seeks to raise $3M to enable more kids to be known more deeply across the North Star Region.

This vision will be driven by four strategic pillars:

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Relate Deeply

$600k

Jesus meets people where they are and walks with them. He cares deeply about people. During his life, he modeled knowing people by name. At Young Life, we invest in incredible programs, but our clubs and camps only matter because of the relationships. We seek to model Jesus’ ministry by forging genuine relationships and strong connections with kids, building trust in order to earn the right to share the good news of Jesus.

How we will relate deeply:

Drive relational ministry through localized prayer strategies
Invest in strong programs and even stronger relationships through the “Map Tree List” initative
Remove financial obstacles so that every kid can go to camp

Develop Deeply

$670k

Young Life is healthiest when kids have a sense of ownership.
To that end, we invite young people—and our volunteers and staff—to see the purpose and possibility of their story. Investing in training allows us to retain our best people and raise up the next generation—where kids become leaders, leaders become staff, and staff become area directors.

How we will develop deeply:

Raising up staff to reach all kids in all communities
Invest in part-time staff and committed volunteers to build a “staff pipeline”
Expand Servant Leadership Project to 15 students every summer
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Mobilize Deeply

$390k

At Young Life, we can’t do this work without volunteer leaders. Our area directors wrestle with the tension of expanding our reach while being able to build deep relationships with each and every young person they encounter. That will require a massive volunteer movement. We need to expand our reach through our investment in volunteer leaders so more kids can be known by caring adults and come to know Jesus.

How we will mobilize deeply:

Grow volunteer leadership by 60% to over 670 volunteers by 2029
Re-center efforts at the University of Minnesota for evangelism, discipleship, and leader development
Equip Area Directors to spend 70% of their time with kids, volunteers, and mission communities

Go Deeply

$1.4m

We want to proclaim the deep and wide and welcoming gospel. In the North Star Region, that looks like expanding our reach in Minneapolis and gaining traction on the East Side of the Twin Cities.

How we will go deeply:

Build partners in the greater St. Paul community to hire and launch critical-mass ministry to 11 targeted high schools
Personalize staff supervision and training at every level, driving ministry depth in the local area
Equip ministry partners to grow the Kingdom in their communities
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We want to deepen our presence in Minneapolis and expand in the east metro—while continuing to strengthen our work in existing communities.

By 2030, our goal is to establish a stronger presence in the east metro, focusing on three strategic locations: Saint Paul, White Bear Lake, and Woodbury.

map key:

ACTIVE AREA / MINISTRY

Area in development

The Known Deeply VISION seeks TO RAISE $3M BY 2030
to provide more resources to foster deep relationships with kids through robust programming and staff & leader development.

Will you prayerfully consider partnering with us in this vision?

Give online

other ways to give:

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Wire Transfer
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Donor-advised Funds
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Stock
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Give by Check

Checks may be made out to Young Life,
with “AF25” on the memo line, and sent to:

YL North Star Region
6301 Cecilia CIR.
Minneapolis, MN 55439

Contact us if you have any questions or to explore how you can be part of this vision.
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